eCommerce Website Builder: Build An eCommerce Site | Wix.com (2024)

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Start selling immediately. Grow without limits. Unmatched storefront design eCommerce website templates built for success Sell your own products, or find products to sell Physical products Dropshipping Print on demand Digital products Subscriptions Powering the eCommerce dreams of over 1M sites Sell everywhere your customers are Sell on your website Sell in-person Sell on marketplaces Sell internationally Boost traffic and revenue with a full marketing suite SEO PAID ADVERTISING EMAIL MARKETING GIFT CARDS SOCIAL MEDIA MARKETING BLOG One dashboard for total business control Process orders at scale Ship easier with native solutions Automate your business Access the right data to drive sales Infrastructure built for scale Industry-leading speed Scalable and resilient Top-tier security How to create an eCommerce website Follow these 7 steps to start creating an eCommerce website: Get tips and inspiration for running and scaling your eCommerce business You’re never alone—customer support 24/7 Find quick solutions Contact us Hire a pro eCommerce site builder FAQ What is an eCommerce website? What do I need in order to build an eCommerce website? Where can I host my eCommerce website? How can I use AI in e-commerce to increase my website sales? How much does it cost to create an eCommerce website? What is Wix eCommerce pricing? What is the best eCommerce website builder? Can I create an eCommerce website for free? What types of eCommerce websites are there? How do I choose a name for my eCommerce website? I have no design or coding skills, can I still use Wix? How can I promote my eCommerce business website? Transform your vision into revenue. Start Your Store

Start selling immediately. Grow without limits.

Get everything you need to build, run and scale your business—on one unified platform.

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Unmatched storefront design

Build high-converting storefronts and product pages customized for your brand. Leverage built-in AI features and exceptional no-code creation to turn your vision into reality even faster.

Design Your Store
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eCommerce website templates built for success

Discover over 900 free and fully customizable website templates, including eCommerce templates tailored specially for high-converting mobile and web stores.

Category

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Sell your own products, or find products to sell

Physical products

Add an extensive catalog of products to your online store with up to 1,000 variants each. Import and export CSV files with products or seamlessly migrate your catalog with the Cart2Cart app.

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Dropshipping

Add ready-to-sell products from Wix’s dropshipping platform, or third-party apps, and let suppliers take care of fulfillment.

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Print on demand

Add your designs to hundreds of high-quality products, from t-shirts to headphones and let suppliers ship your custom merchandise directly to customers.

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Digital products

Sell digital products, such as music files, ebooks, online courses, images or gift cards.

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Subscriptions

Easily create and manage recurring products and sell subscriptions to generate a steady revenue stream.

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Start Selling

Powering the eCommerce dreams of over 1M sites

“When I launched my Wix website, I was so pleased and excited to see how many amazing products and add-ons Wix offers... I'm actually able to run my website 100% on my own.”

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Zamar Martinez

Z Jewelers

"I went from selling to my town to selling nationwide in one week. It's a whole new business now."

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RanD Pitts

Evolve

"As an entrepreneur, it's really crucial to be able to build a brand that can scale worldwide. We're happy to have Wix alongside us as we scale into a larger business and do it smoothly."

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Ailbhe and Izzy Keane

Izzy Wheels

“Here we are four years later … My company is a full-blown company … and we have a huge following and a huge dedicated group of customers online.”

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Adreana Alvarez

Love Her

Sell everywhere your customers are

Sell your products in more places with ease—in store, on the go, on your eCommerce website and on leading marketplaces—all synced to one dashboard.

Sell on your website

Engage directly with shoppers and own their full customer journey by selling on your own eCommerce website that fully represents your brand.

Get Started
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Sell in-person

Offer products in-store with Wix Retail POS or on-the-go with Wix Mobile POS and sync all your inventory and orders.

Get Started
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Sell on marketplaces

Reach shoppers on Google, eBay, Etsy, Amazon, Facebook, Instagram, TikTok and Wish, and manage it all from your Wix dashboard.

Get Started
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Sell internationally

Take your eCommerce website to international markets with Wix Multilingual, currency converter and 80+ trusted payment providers around the world.

Get Started
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Boost traffic and revenue with a full marketing suite

Attract new customers and keep existing clientele coming back for more with built-in tools to expand your reach and increase sales.

Launch Your Store

SEO

24%

increase in monthly revenue for stores using Wix SEO tools

Optimize your store for search engines with Wix's built-in SEO tools

PAID ADVERTISING

30%

more revenue on average for Wix sites using paid ad features

Run precise ad campaigns on Google and Facebook without technical expertise

EMAIL MARKETING

45%

higher revenues on average for Wix stores using automated emails

Bring in returning customers with email marketing templates and AI-generated emails

GIFT CARDS

65%

increase in average order value for Wix sites accepting gift cards

Improve sales and bring in new shoppers with your own digital gift cards

SOCIAL MEDIA MARKETING

6X

more revenue from social media activity for sites using Wix tools

Promote your store with social media templates and AI-powered captions and hashtags

BLOG

71%

more organic traffic on average for stores using Wix blog tools

Create a blog to attract online shoppers and boost your brand’s authority

One dashboard for total business control

Set Up Your Store
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Process orders at scale

Accept payments and manage all fulfillment logistics—for all your sales channels—from start to finish.

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Ship easier with native solutions

Buy and print discounted shipping labels from a variety of carriers directly from your Wix dashboard.

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Automate your business

Sync inventory for all channels, monitor stock levels, track top products and easily set up triggered actions like abandoned cart emails.

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Access the right data to drive sales

Understand your data at a glance with customized reports, real-time analytics and AI-powered benchmarks.

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Infrastructure built for scale

Industry-leading speed

Our powerful, performance-first infrastructure ensures fast page loading to deliver an enhanced online shopping experience for your customers.

Scalable and resilient

Your eCommerce website includes free hosting that handles record traffic, high-volume sales, and up to 750 simultaneous transactions per second.

Top-tier security

Your site security is fully managed by our experts, using threat prevention and real-time detection, coupled with PCI DSS Level 1 compliance for maximum protection.

Get Started

How to create an eCommerce website

Follow these 7 steps to start creating an eCommerce website:

  1. Sign up to a free eCommerce website builder. Choose a platform with built-in tools to grow your business.

  2. Build your eCommerce website. Pick a template or use our AI website builder to create your custom store.

  3. Add products to your site. Sell your own products or add products from dropshipping or print-on-demand suppliers.

  4. Set up payments and shipping. Add a variety of payment options and shipping methods to cater to customers.

  5. Choose a domain name. Pick a name for your store and domain that represents your brand.

  6. Publish your site. Go live and start attracting customers with built-in marketing tools.

  7. Manage your online store. Use Wix’s built-in tools to manage orders, shipping and every aspect of your business site.

Start Your Store
Learn More

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Discover Tips
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19 high-profit eCommerce business ideas

19 high-profit eCommerce business ideas
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33 eCommerce website design examples for inspiration in 2024

33 eCommerce website design examples for inspiration in 2024
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How to sell online in 9 steps: a full guide

How to sell online in 9 steps: a full guide
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Wix Learn: Grow and scale your eCommerce business

Wix Learn: Grow and scale your eCommerce business

You’re never alone—customer support 24/7

Find quick solutions

Get answers from tutorials and articles in the Wix Help Center.

Contact us

Get round-the-clock dedicated support by chat or schedule a call with Customer Care.

Hire a pro

Get a pro to do it for you—from site creation to eCommerce growth.

Browse All Services

eCommerce site builder FAQ

What is an eCommerce website?

An eCommerce website is a website from which you can buy or sell physical or digital products online. This can include a digital storefront, product galleries, product pages, an online shopping cart, online checkout, and all of the backend features you need to manage payment processing, shipping, customer support and eCommerce marketing.

What do I need in order to build an eCommerce website?

In order to build an eCommerce website, you need the following:

  1. A domain name - Your domain name, which is your site’s unique URL, should reflect your brand.

  2. Hosting - This is the infrastructure on which your website is maintained. You should seek reliable hosting that ensures your site maximum uptime.

  3. Products to sell - You can sell your own physical or digital products and services, or sell ready-to-ship products from a dropshipping supplier.

  4. Payment provider - This is a company that enables you to accept payments. Ideally, your payment provider should let you accept multiple payment methods.

  5. Online store theme/template and design - Sign up for an eCommerce website builder that allows you to choose a suitable template and customize it.

With Wix, you can get all of these tools for building an eCommerce website in one place.

Where can I host my eCommerce website?

Wix provides secure and free web hosting as soon as you publish your site, even if it’s a free e-commerce website without a Premium plan. Combined with Wix’s own data centers, your site runs on the unified power of Google Cloud, AWS and Fastly. Your Wix site is served by four data centers across three continents, and is reinforced by over 200 global content delivery network (CDN) nodes. This multi-cloud hosting improves your load times and provides full global coverage.

How can I use AI in e-commerce to increase my website sales?

AI can be used in a number of ways to increase your e-commerce website’s reach and revenue. Wix features several AI tools which can help you increase traffic, engagement and sales, including:

  1. AI product description generator - This tool allows you to enter simple prompts about your products and Wix's AI Text Creator will quickly generate high-quality product descriptions, saving time and effort, and uplifting conversion and SEO.

  2. Twik AI-powered site personalization - This smart AI engine shows store visitors a personalized product arrangement tailored to their shopping habits. On average, Twik users see a revenue uplift of 12% after using the app.

  3. Smart product recommendations - You can increase your average order value with AI-based product recommendation sections, displaying related products personalized to your customer before checkout. Algorithms include frequently bought together, bestsellers, and more.

  4. AI image creator - This tool allows you to create personalized image content for your online store by simply providing a prompt and applying your preferred image style. Having high-quality images on your e-commerce website is a key to increasing sales.

How much does it cost to create an eCommerce website?

The cost of creating an eCommerce website can vary depending on the size of your site, the features you need and whether you hire a professional to design your site or do it yourself on an all-inclusive platform.

When you take into account design costs, the costs of feature plug-ins, hosting costs and domain costs, you can pay anywhere from an estimated $1,000 to over $10,000 to build and maintain an e-Commerce website.

If you opt to build a website on a platform that includes domain, hosting and feature costs, the price will generally be much less. Depending on the platform you choose, and how advanced a plan you need, monthly prices range from about $20 to $200 per month. For example, Wix plans for eCommerce range from $27 to $159 per month.

What is Wix eCommerce pricing?

Building an eCommerce website on Wix is free. However, once you launch your site and want to start accepting payments from shoppers, you’ll have to opt for a paid subscription. Wix offers several annual eCommerce plans ranging from $27/month for basic eCommerce to $159/month for more advanced capabilities. All plans come with free hosting, a free new domain for one year, Wix ‘s drag-and-drop website editor, built-in features to manage your business’s online operations and marketing, and 24/7 customer care.

What is the best eCommerce website builder?

There are several factors to choosing a great eCommerce website builder for your business. You should consider an eCommerce site builder which not only helps you create an online store, but also features a full set of eCommerce tools that are sophisticated yet easy to use. Features to look for in an eCommerce website builder include the following:

  • A no-code, drag and drop website editor that allows you to build a unique eCommerce website quickly and easily without spending money on a developer.

  • A platform that comes with free and secure hosting included, with guaranteed reliability and performance.

  • Built-in eCommerce tools for managing, marketing and running your business, with no need for extra plug-ins that cost money and require updates.

  • Multichannel sales integrations that allow you to promote and sell your products on platforms like Google, Facebook, Amazon, and other channels, while managing inventory and orders from one dashboard.

  • Competitive pricing with no surprise fees and extras.

Wix’s eCommerce web builder fills all of these requirements, offering a full eCommerce solution that is ideal for both eCommerce businesses who are just starting, and also for established businesses looking to grow even bigger.

Can I create an eCommerce website for free?

Yes, with Wix you can create as many eCommerce websites for free as you want with an unlimited free trial. This includes building your website with Wix’s no-code eCommerce website builder, adding products, setting up shipping and publishing your site. Once you’re all set up and ready to start accepting payments on your site, you will have to upgrade to a premium plan. However, there’s no obligation to upgrade if you only want to build an eCommerce website and experiment with Wix’s platform. This is the advantage of opting for a platform with an unlimited free trial.

What types of eCommerce websites are there?

There are several types of eCommerce websites:

  1. eCommerce websites that sell their own physical products - The most common type of store is one that sells its own physical products. Examples of physical products are clothing items, or kitchen accessories. In this type of site, customers pay for their purchases online through the website, and then can either pick up their items in person, or have them shipped to their location.

  2. Dropshipping websites - While dropshipping websites also sell physical products, the site owner doesn’t supply the products themselves. In this case the site features products from a dropshipping supplier. When the customer makes a purchase from the site, the supplier ships the product directly to the customer. The owner doesn’t have to hold inventory or handle shipping in dropshipping eCommerce. They merely have to display the products on their site and attract customers.

  3. Print-on-demand websites - Print-on-demand is a form of dropshipping eCommerce in which the supplier prints the site owner’s designs or logo on products such as t-shirts, mugs, or more exotic products like headphones and chef’s knives in the case of Wix’s native print-on-demand integration. Just as with dropshipping, the supplier handles the shipping and fulfillment to the end customer.

  4. eCommerce websites that sell digital products - Stores that sell digital products sell downloadable or viewable products that do not need to be shipped. This can include ebooks, online courses, music, gift cards, and more.

On a platform such as Wix, you don’t have to choose only one of these types of eCommerce sites. In fact, you can offer your own physical and digital products, as well as dropshipping and print-on-demand products all on one site and manage it all from your Wix dashboard.

How do I choose a name for my eCommerce website?

Choosing the right name for your eCommerce website is an essential part of establishing your business. Pick a name that best fits your brand. If you’re looking for inspiration, use our Business Name Generator. Type in your business’ industry, any keywords relevant to your brand, and click the generate name button to get a list of business name ideas instantly. Similarly, you can use our Domain Name Generator to instantly get custom domain name ideas for your eCommerce store.

I have no design or coding skills, can I still use Wix?

Yes. Wix is a no-code website builder, so you don’t need to be a designer or developer to build an eCommerce business on our platform. You can create your eCommerce website entirely from a blank canvas or customize any of our designer-made templates for your retail business needs. Then simply add the features you need with native and third-party apps and integrations. If you need help with any aspect of Wix eCommerce, you can contact customer care. If you want some professional help to build your eCommerce store, you can hire an expert designer or developer via the Wix Marketplace.

How can I promote my eCommerce business website?

Wix has built-in tools to help you promote your eCommerce business both organically and through paid ads. These tools include:

  • SEO tools - to help you get discovered on search engines, including an integration with Google Search Console to see how many clicks and impressions you're getting for what keywords directly from your Wix dashboard.

  • Email marketing features - to help promote new products, announce sales, offer coupons and more.Wix's built-in email marketing tools allow you to quickly and easily create customized, designed emails.

  • Paid ads - You can also drive customers to your store with paid ads on Google, Facebook and Instagram, all created and managed directly from your Wix dashboard. In addition, you can drive business to your store with TikTok paid ads by easily adding your products on Wix to TikTok's Catalog Manager.

Transform your vision into revenue.

Start Your Store

Start Your Store
eCommerce Website Builder: Build An eCommerce Site | Wix.com (2024)
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